Format choice – sales pitch or interview?
When it comes to business marketing, video is everywhere. But it’s not enough to just point a camera or a phone at a subject and hit record. The interviewee has to get the messaging of their sales pitch absolutely spot on. That’s a huge responsibility.
Unless they’re a total natural in front of the camera, they won’t likely put their best face forward. They also won’t likely summarise what it is their business offers and why potential customers should choose them.
Using an interviewer skilled in drilling down to elicit whole sentence responses that are concise and to the point is key.
At ZOESCOPE, we’re highly experienced interviewers, so if your business is in the market for video, contact us.
Our expertise is making your business shine on video.