Format choice – sales pitch or interview? When it comes to business marketing, video is everywhere. But it’s not enough to just point a camera or a phone at a … Continue reading “Video Pitch”
Video Marketing: the latest stats show that video is being used by 81% of businesses in their marketing.
Why is video so popular? As a form of marketing, it’s passive and what could be better than that? There’s little reading involved, (unless it’s subtitled) no links to click through or check out, no photos to peruse.
Crafting messages that engage audiences is paramount to getting your message across.