Company News In February ZOESCOPE was engaged to produce a series of short marketing videos for Sydney-based business training organisations, The Epiphany Group and The Change Network. ZOESCOPE was already … Continue reading “CEO in the Hot Seat”
In the frame If you shoot video on a phone, what’s in the frame depends how you hold it. Because it is a phone, the temptation is to hold it … Continue reading “Camera Orientation 1.01”
Video Marketing: the latest stats show that video is being used by 81% of businesses in their marketing.
Why is video so popular? As a form of marketing, it’s passive and what could be better than that? There’s little reading involved, (unless it’s subtitled) no links to click through or check out, no photos to peruse.