The entertainment potential of video.

A successful reception is what any client wants for their videos. They want their audience to watch, be entertained, and engage with the information presented. Success on this scale will seem a shoe-in but that’s where they may be wrong.

While entertaining an audience is one box ticked in getting information across, it’s not all of them. Getting engagement around that information right is the harder part. The take home message is the actionable content that will decide if the rest made landfall or got swept out to sea.

In the case of marketing, branding and product videos, the entertainment component is just one factor. Make that entertainment meaningful or get your message across through memorable content and the reaction will be easier to gauge and build upon in future videos.

There’s real skill in making information consumable, memorable and entertaining. That skill lies in making something informative that isn’t didactic, where the audience doesn’t equate the experience with being taught. No hard ask but every video maker’s ongoing challenge!