Stats show 81% of businesses use video marketing.
Why is video so popular? As a form of promotion, video marketing involves little or no reading, (unless there are subtitles) no links to click through or check out and no photos to peruse. If you’re watching on a desktop or phone – all the information you’re being supplied is in one tiny screen package. Just click play, sit back and watch.
But what else? It’s literally ‘show and tell’ territory so ‘actions speak louder than words strategies’ abound. It’s also ‘high quality content’ because it virtually guarantees eyeballs, and it’s easily shareable. If it doesn’t tick boxes, opting out is quick. Even so, chances are, the bit that was seen will more likely be remembered over the opening salvo of words that kicked off a competitor’s marketing blog. Why? Because the consumer got more than type on a page and a photo; they got colour and movement and sound.
Lastly, videos featuring the business owner, manager or representative on camera put a face to a business or brand. Much like a photo on a website, this makes them instantly more relatable, and therefore more approachable.
Format choice – sales pitch or interview?
But it’s not enough to just point a phone at a subject and hit record. The interviewee now has to shoulder the success or failure of the video with their sales pitch. That’s huge. Unless they’re a total natural in front of the camera, they won’t likely put their best face forward. They also won’t likely summarise what it is their business offers and why potential customers should choose them.
Using an interviewer skilled in drilling down to elicit whole sentence responses that are concise and to the point is key. At ZOESCOPE, we’re experienced interviewers so if your business is in the market for video, contact us. We’re experts at making your business shine on video.